Skip to content
Esta web también está en español. Leerla en español
ES EN
Get a quote
Before and after

The same photo, before and after treatment

Almost no listing photograph is badly taken: it is untreated. The colour cast, the closed shadows and the flat contrast come out of the camera that way, and they stay that way if nobody touches them. This is what changes when somebody does.

Two comparisons, and what was done in each.

Living room with a backlit window

Living room of a flat shot against the light, untreated.
BEFORE Source file, untouched. CC0 photo, not a client's home.
The same living room with the treatment applied.
AFTER The same file, with our treatment. Nothing added.
  • Greenish grey cast removed: the walls are white again and the wood looks like wood.
  • Shadows opened: the floor and the base of the sofas are visible, and the room reads at its real size.
  • Contrast and colour brought back, without pushing saturation to the point where a buyer feels cheated on arrival.
  • Frame straightened and cropped to the format the portals ask for.

Dining area under a tungsten lamp

Dining area of an apartment under bulb light, untreated.
BEFORE Source file, untouched. CC0 photo, not a client's home.
The same dining area with the treatment applied.
AFTER The same file, with our treatment. Nothing added.
  • Yellow cast of the bulb neutralised: the bed linen stops being beige and is white again.
  • Dark corners lifted: the back of the room is visible, where it used to be a brown smear.
  • Sharpening kept to the edges of the furniture, without the halo that gives away a filtered photo.
  • The warmth of the lamp is kept on purpose: a home does not have to look like an operating theatre.

Where these four photographs come from, and what they actually prove.

The two starting photographs are not ours and belong to no client. They are two home photographs released into the public domain (CC0) on Wikimedia Commons. The one on the left is the file exactly as published, untouched. The one on the right is the very same file put through our treatment.

What is demonstrated here is the treatment, and only the treatment. We did not take these photographs, they are not the homes of our clients, and we did not degrade the left-hand file to make the right-hand one look better.

What is blown out stays blown out. In the living room photograph the window holds no information in the original file: it cannot be recovered, and we have not painted a view where there was none. That is fixed during the shoot, with two exposures, not afterwards.

What is ours, and can be checked from here.

  • This site Built here from end to end, in two languages, with its 30 addresses in the site plan. Check it at holastudiovideo.com/sitemap.xml.
  • The delivery formats Every piece is delivered horizontal and vertical, already cropped for each place it is going to be published. The prices page says what each job includes.
  • The image release Anyone appearing in a shoot signs beforehand. Without a signature, their face is not filmed. It has been in the legal notice since day one.

There are no client cases on this page yet, and we would rather say so.

HolaStudio is starting. Publishing another agency's work with the name covered up, or a percentage with no source, would be easier and less honest. That is not going to happen here.

The first ten jobs are shot at no cost, in exchange for permission to publish them. As soon as there is a real home photographed by us, this comparison is replaced by theirs, with the agency name and its written permission.

In the meantime, if you want to see more before deciding, send us the link to one of your published listings. We will tell you in writing what we would change in the photographs, with no strings attached.

Send me one of your listings and I will tell you what I would do with it.

The link to a published property is enough. I answer in writing: what I would change in the photographs, whether it deserves video, and whether a virtual tour would win a real visit.